32 projects. Each one built to perform.
Every project in this portfolio started with a conversion goal, not a mood board. Scroll to verify the craft.
Meridian: a dashboard redesign that doubled activation
Motion sequencing and a restructured type hierarchy reduced time-to-first-action by 38%. The visual language followed the data, not the other way around.
Lumen Studio: scroll-driven storytelling, measurable leads
Scroll-triggered reveals and a single persistent CTA lifted qualified inquiry rate by 51%. Every transition earned its frame by moving the narrative, not the cursor.
Arkform: zero-to-launch in six weeks, 4× trial conversion
A lean site architecture with glassmorphism CTAs and micro-interaction states drove trial sign-ups from day one. Precision over decoration—every element had a job.
The details that direct attention
Micro-interactions, type hierarchy, and motion sequencing are visible in every deliverable. These close-ups are the work behind the work.
Craft that shows up in the numbers
↑ 43%
6 weeks
32 projects
Spanning early-stage startups to scale-stage platforms — each scoped to a specific business outcome, not a visual category.
Average lift in qualified lead conversion across client sites launched in the past 18 months.
Median time from signed scope to live site — without cutting corners on motion, hierarchy, or performance.